Course curriculum
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Welcome to Behavior Change in Recycling
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Introduction
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If you haven't already, take a moment to introduce yourself
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If there's no recycling...you can't recycle!
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Infrastructure
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Knowledge
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Engagement
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So what do I need to do?
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Key concept - Awareness won't fix the problems
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First - think differently about your audience
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Types of messaging
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Messaging is just part of the journey towards action
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Welcome to your free messaging toolkit
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Know your audience
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Informed assistance
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Identify one behavior at a time
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Organize information in a hierarchy of 1-5-50
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Use plain language
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How do you select a discrete measurable behavior?
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What are the key measures you should be looking for?
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About this course
- Free
- 28 lessons